Our vision NABC contributes to an Africa that is economically thriving and globally competitive in trade and investment, by enabling businesses to drive Africa’s growth in a sustainable and inclusive manner. Our mission ENABLING BUSINESSES TO PLAY AN ESSENTIAL ROLE IN DRIVING AFRICA’S GROWTH IN A SUSTAINABLE AND INCLUSIVE MANNER. Full Chain Approach INSPIRE: We inspire businesses by sharing positive business news, trends and trade and investment opportunities across Africa. We promote business by showcasing expertise, knowledge and products across the continent. CONNECT: We link stakeholders from both the public and private sector in the Netherlands, Africa and beyond through events, trade missions and tailor-made matchmaking. ENABLE: We guide and support businesses with our expertise in establishing and evolving their businesses in new markets through long-term programs and tailor-made initiatives.