Danice Stores opened its doors in 1934 on 14th street in New York City, NY. 80 years and the BEST customer base later, Danice continues to operate and grow with a vision to provide high fashion at affordable prices. It’s clear that for 8 decades and counting, trend-savvy customers recognize Danice Stores as the primary source for today’s hottest styles at the best possible prices, period. . . We’re committed to staying ahead of our competition, and never compromising our style. Four generations of Danice family and the 450+ employees working today dedicate themselves to the company's success, and it shows. Danice Stores has grown into a chain of over 30 stores throughout the 5 boroughs of New York, New Jersey and Long Island. Thankfully, our customers have proven that Danice has become THE destination to the crossroads where fashion meets finance. For 80 years this family owned and operated chain has transformed the model of off-price stores to high fashion boutiques. We're proud of our history of success and eagerly look to the future and all of its possibilities.