Armada retail concept is a well recognized franchise operator in the Middle East with the head quarters based in Kuwait. Armada with its retail history in the region since 1973 has currently over 15 well know retail franchise brands and 3 in house brands in its growing brand portfolio. RIVA and Choice are two of the strongest homegrown brands of the group with more than 60 direct operated stores. Armada's franchise brand portfolio includes NU, Ipekyol, Machka, Petit, Atelier Rebul, Lino’s and Emirgan Sutis. For more information, please visit www.armadagroupco.com