The Paseo del Rio Association is a non-profit organization founded in 1968 to promote and support the San Antonio River Walk, the number one tourist attraction in Texas. The association accomplishes this through the production of special events along the River Walk throughout the year, the publication of Rio Magazine, a monthly visitor magazine distributed free to over 180 locations monthly and the hosting of www.TheSanAntonioRiverwalk.com, which recieves more than 2 million views per month. The Association serves as an advocate, facilitator, and moderator among the business, civic, and governmental communities on matters concerning the River Walk. Mission Statement To Promote, Protect and Preserve The San Antonio River Walk The Paseo del Rio Association recognizes the River Walk as a key element of the city’s character, visitor industry, and economy.