Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) is an industry leader in innovation and growth in the country. It is a reputable 100% Filipino-owned company committed to providing the best financial advice and diversified and affordable products via multiple and accessible distribution channels, with a sales force of over 1,200 and sales offices in key cities nationwide. Celebrating 50 years of sterling and trustworthy service, it continues to serve the best interests of over 1.8 Million Policyholders and their families, with over Php 51 Billion Business-In-Force. Through prudent management, it continues to enjoy solid financial standing. As of December 31, 2011, it has Total Assets of over Php 833 Million. Total Premium Income is recorded at Php 1.012 Billion, a growth of over 600% growth since 2006. Total amount of Claims paid is over Php 135 Million for the year. Total Investments are at over Php 439 Million. An industry innovator, it pioneered in Mortgage Redemption Insurance (Credit Life Insurance) and in organizing a pool of life insurance companies for select clients. It has been awarded the prestigious Superbrands status, making it the only life insurance company to be given this distinction for two consecutive years: for the 2009-2010 awarding period and for the 2011-2012 awarding period. It is actively involved in worthwhile advocacy programs, such as Gawad Kalinga and the Kariton Klassrum project of Kuya Efren Peñaflorida.