Milwaukee County Transit System provides reliable, convenient and safe public transportation services to meet the varied travel needs of the community. We strive to make quality service available that people need and will use. The objectives in-line with achieving this mission include the following: maximize ridership, provide service that meets travel demands, maximize reliability and safety in operations, strive for excellence in job performance, provide a positive work atmosphere, promote a positive public image, manage in a fiscally responsible manner, enhance internal cooperation and understanding, and serve as an advocate for public transportation.