Since its foundation 25 years ago, we have set ourselves three major objectives, which are our company’s mission: to competitively produce paper and paper products, to constantly adhere to the international best business practices and to progressively grow our integral competitive edge to the benefit of our customers and shareholders.   Our vision of sustainability is supported and balanced on three pillars: competitiveness, environmental protection, and social responsibility, thus adding value to all that we do in a comprehensive way —through our constant investment on human and physical capital focused on an improved future for our people. The paper industry is the largest consumer of wood and forests worldwide, since it uses them as raw material for paper production. In Bio-PAPPEL we are very proud of our visionary and structured Sustainability plan to replace forest woods for urban woods (paper recycling) with investments of over 500 million US dollars in the past 10 years by not cutting down trees or using wood to manufacture paper. This is the structural foundation of Bio-PAPPEL’s change of corporate identity. We are the leading company in the production of 100% recycled, recyclable and biodegrabable paper. We are the largest paper recyclers in Mexico. We produce non-chlorine bleached paper, as well as one of the few Mexican companies which capture more CO2 than it the amount we emit. Thus, in 2010, we recycled 1.5 million tons of paper, equivalent to saving 685 thousand trees or 12.5 times the trees in the Chapultepec Forest. By recycling, we have saved 10.5 million cubic meters of water and 4.3 million kw/h.