The ISIA Roma is one of themost important italian centre for the education in the Industrial Design area. It is a government faculty under the Ministry of Education and University. Courses are based on the official "3 + 2" years system. The three year part prepare the student to right approach to the design process, giving him all the skills and knowlege needed to develop a new design. The two year part (speciiastic) has a wider approach taking care the systemical development of new services or tryng to develop entire new cultural processes.