Heart of London Business Alliance acts on behalf of businesses and property owners in the area surrounding world famous landmarks Piccadilly Circus and Leicester Square through to Piccadilly & St James's. We operate services which help keep the area clean, safe and welcoming – supporting all those who invest, work, visit and live in the locality. Our mission is to realise a shared vision for a confident, vibrant and bustling world class Heart of London: a celebration of its rich mix of entertainment and culture creating an inspirational business and leisure environment.