Swapay, is a sales and marketing company that prides itself on the ability to appeal to a wide and diverse customer base. The company’s development and implementation of marketing strategies through its products, capitalize on ethnic and cultural icons and images, and provide a visually identifiable home country connection. Unlimited Recharged illustrates and sustains an active and creative approach towards marketing and creating a demand for a new telecom product. The company is highly effective and flexible in working with their distributors and service providers for the success of the product. The company’s strategic approach is highly unique and meticulously carried fourth. In short – Unlimited Recharge does not sell a product and simply leave it at the door step; rather, it applies a creative flexibility to make each project work and to adopt whatever is necessary to keep the program ahead of the future competition.