Mission: Goodwill empowers people to reach their full potential through work opportunities, training, and support services. Vision: Goodwill envisions a community where all people have the opportunity to experience the transformative power of work. Values: GROWTH: Nurturing continuous improvement, learning, and development. UNITY: Working together to achieve common goals. INTEGRITY: Striving to meet the highest standards of ethics and accountability. DIGNITY: Upholding respect and equity for all. EMPOWERMENT: Helping people help themselves.