AORA, the satellite pay TV platform of PT Karyamegah Adijaya, commenced its nation-wide broadcast activity in the beginning of August 2008 with a 10 channel introductory service, highlighting the 2008 Beijing Olympics. Four of the channels were dedicated to bringing the Olympic games and events to its customers’ homes. AORA earned the pay TV rights to the 2008 Olympics exclusively for Indonesia. Before the end of 2010 AORA add and improve contents and start with a relaunch package :"asyik packet and cihuy packet". in early 2011 added two new packages to their subscription promotion is "Siip Package" and "Mantap Package". Furthermore AORA also present high-resolution TV channels (HDTV) from 1 November through "HD Package", which the customer can get by hiring special HD set-top box or subscribe to "Marvel HD Pack" which contains 67 standard channels and six HD channels. Aora also brings back channels ESPN and Star Sports in a separate package called "Sports Package". Four HBO channels that were previously only found in "Package Steady" customers can now also enjoy in a separate package called "HBO Package". AORA market today include not only the middle class and above only. With a relatively affordable tuition rates starts from Rp59,000, AORA currently looking to pick up market share to lower middle class who were eager to taste the quality impressions. AORA has also spread its wings to all corners of Indonesia through the opening of branch offices in each provincial capital