WineClr is a mobile application for smartphones, designed to give wine pairing recommendations available at the restaurant or retailer where the users currently are. WineClr also expand the social interaction possibilities among their users by adding the following features: Check-In Whenever users are at a wine selling location, they can check into it through WineClr. This way, WineClr can recommend wines for them that are available at the place they are in. Review Users can review the wines they have tasted; they can also create their own food and wine pairings and share them with the community. Activities Users can see the activities nearby, worldwide or follow interesting people. They can also customize their profile and privacy so that they are entirely comfortable using it. They may also link social network accounts to automatically share their activity with their friends. Comments Users can be part of the conversations about wine. Learn and get to know the experts' and their friends' opinions about the latest trends in wine. Explore Users can use geo-localization into WineClr to discover the best wine selling venues around them. They can get information about surrounding venues and their wine and food pairings. And more.