Metaio was founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. The company grew out of an internal project within Volkswagen that received a German grant the founders used to bootstrap their enterprise. In 2005 Metaio released the first end-consumer AR application called KPS Click & Design in Germany which allowed the user to put virtual furniture in an image of their living room. In addition, metaio also released the Unifeye Platform which enabled third-party developers to create their own commercial AR solutions. In 2006 metaio released the first browsing plug-in for web-based AR applications. Shortly thereafter, Metaio launched the first fully integrated AR application for mobile devices with the release of the mobile AR browser Junaio. From 2010 to 2012, Metaio presented the first commercial 2-D Markerless Feature tracking application for print and television on a consumer mobile device and as a result won the ISMAR Tracking Contest in 2011.