Between Exchange (BetweenX) is an independent global programmatic platform that started back in 2012 and has grown over the years to become a global digital media marketplace for leading publishers, ad networks and advertisers. We believe in tailored service and ease of integration so that everyone can enjoy the benefits of programmatic advertising and get the optimum yield. BetweenX's solutions streamline all processes, uplift revenues and improve results for both publishers and advertisers - safely, transparently and efficiently.