Welcome to the HĒDO world! HĒDO is a premium cycling apparel brand born in Los Angeles, California. The HĒDO brand is derived from the word Hedonism: the pursuit of pleasure and fun in everything one does. It’s a world where friends get together to enjoy the moment and have fun, a world of camaraderie, support and great experiences, a world where everyone is welcome. Cycling is perceived as an elite, unapproachable sport. Many existing brands do not make their most cutting-edge product available to recreational cyclists, reserving it for professional riders only. The HĒDO approach is different. We use the most advanced fabrics available today delivering pro-level performance and designs offering unmatched comfort and fit. The end result: stylish, functional kits created for real people. Join the ride and be HĒDO!