OPINION is one of the leading independent market research agencies in Germany. OPINION is specialised in national and international ad-hoc and tracking studies, involving more than 100 national and international brands. OPINION has many years' experience in carrying out and co-ordinating studies on an international basis. As member of „The Research Alliance“, OPINION offers international market research combined with local expertise in individual markets across the globe. Approx. 50% of the studies conducted by OPINION are international projects. OPINION's market research is no 'off-the-peg' product but rather a solution specially selected from our wide range of services and tailored to marketing/sales requirements. When planning the studies, OPINION makes optimum use of the whole range of state of the art investigation and evaluation techniques. We believe that a successful co-operation is based on trust and respect. At OPINION, this applies to the activities within our team, with our customers and in our international network of strong and long-term partners.