Madison's Premier Running and Walking Specialty Store Berkeley Running Company’s mission is to be an excellent running & walking specialty retailer in the Madison area, providing the highest level of customer service and offering the top brands and products on the market. Most importantly, we will share our passion for fitness and exercise with all athletes – from the dedicated daily walkers to ultra-marathoners. Our staff is a dedicated team that is knowledgeable about the products that we provide for our customers. The Berkeley Running Company strives toward staying on the cutting edge with the items that you need to enhance your performance. We want to walk, run, skip, stay fit and be fit with you!