Mission: "To serve as the global leader in nutritional and physical activity health care education for gatekeepers of children" Vision: "To steadily improve the overall nutritional and kinesiology health care knowledge and decision-making processes for expecting parents, parents, grandparents, teachers, health care professionals, and the very youngest in society through a continual series of health care education empowerment programming and project interventions to help reduce and/or eliminate the short and long-term debilitating affects of childhood obesity on a global scale."