The Advertising Company (TAC) is a full-service marketing and communications agency that delivers strategy-driven creative designs affiliated to DRAFTFCB Worldwide with whom we work closely. Our vision We strive at being a respected and recognized local advertising company with a global affiliation providing great ideas. Our mission We seek to create ideas that both build and sell brand values, this is at the heart of everything we do. Values We embrace creativity, fun, trust and team work in our daily activities. The three divisions are: •Redline PR- established locally in 2001 and is affiliated to FCB Redline South Africa, which has a Pan-African network in 29 African Countries. •Headspace- handle media strategies, planning, buying, competitive analysis and market reviews. •Creative Department-They come up with all the creative work for our clients. It was the first department when TAC started operations locally. An assortment of the clients under The Advertising Company’s umbrella are airlines such as Emirates, motor vehicle and spare part manufacturers including Subaru, Mahindra and Monroe under the ECTA group, alcohol agents Distell Wine Masters who distribute Viceroy, Amarula, Nederburg wines, JC leroux, Savannah and Hunters premium ciders, Durban Ville Hills, home care products such as SC Johnson who distribute brands such as Baygon, raid, Mr. Sheen, Kapa Oil Refineries Ltd who deal in Toss, Prestige margarine, Jamaa bar soap amongst many other brands, parastatals in Kenya like Kenya Literature Bureau, financial service providers such as MoneyGram and all agents in Kenya, Postbank, Imperial bank and Bank of Africa, Kenya’s renowned tea packers Ketepa, the hospitality industry including Nairobi Club and Sentido Neptune Resorts