Minimal is More! Minimal is Minizmo, a go-to brand for ready-to-wear and custom-made menswear with an option for ‘made to measure’ clothing, launching, in the first week of December at DLF, Promenade Mall. Minizmo stands for effortless, distinctive and functional style. An immersive wardrobe experience, it offers a gamut of options from suits, blazers, shirts and trousers for the modern Indian man. Delving deep into our Indian roots, and yet retaining the uncompromising standards of International menswear, Minizmo is the perfect option for the man looking for affordable luxury. The focus is on getting it right each time, with the right fit, the right cut, the right fabric and the right style. The design aesthetic takes into account the unerring quality of fabrics and construction; all coupled with a mastery of pattern making. The distinguishing attributes for the brand come from a meticulous attention to detail, strong design inspirations, and global and cutting edge clothing techniques. The result is edgy and individualistic menswear, that holds a unique design signature, yet is accessible to an audience of modern Indian men, who wish to dress well for all occasions.  Minizmo, sets itself apart with a strong personalization on style. A stylist network that offers sartorial advice across all occasions is the strength of the brand. Revolutionizing the way men dress and shop, the stylist network at Minizmo consists of empaneled stylists, with years of expertise in styling garments for men. Allowing customers to push the envelope, and trust the distinct taste of the personal stylists, relieves the burden of choice. The stylists on panel will help you curate a perfect set of looks from the ready-to-wear collection, or will help you customize patterns and fits. Set within a bespoke and welcoming service experience, at the retail touchpoint at DLF promenade, the brand pays attention to the entire retail experience. Immaculate interiors, coupled with attentive service, and exquisite packaging and finishing are just some of the highlights of the same. Minizmo will soon be launching with an online retail portal as well.