A colossal shift is occurring in the way organizations price their products and services and Strategic Pricing Management Group (SPMG) is leading the charge. How high is too high of price for your product or service? Would low pricing deteriorate your brand image? What is the most your prospective customers would be willing to pay for your product or service? Have you identified all segments of the market who would find value in your product? How does your product or service favor compared to other goods on the market? And is your value proposition well communicated via price? These and many other questions are just the beginning of an intricate process which we have designed to ensure organizations can forecast the success of their new products before it enters the marketplace. Likewise we can resuscitate a failing product by identifying the right market and re-affirming the value proposition Strategic Pricing Management Group (SPMG) is a global leader in the development of value-based strategies, training and education, market research and customer intelligence and tool development across a diverse array of industries. Our value-based solutions provide our clients with unique guidance and insights for their pricing and marketing strategies and tactics. We help clients appreciate, understand and arrive at informed decisions that create, capture and communicate value.