On Aug. 1, 2018, Baldwin & Lyons officially became Protective Insurance. Read all about it here: http://ir.protectiveinsurance.com/file/Index?KeyFile=394461605. Follow the Protective page here: https://www.linkedin.com/company/protectiveinsurance/. This B&L page will be deactivated Nov. 30, 2018 Since its founding in 1930, Baldwin & Lyons, Inc. has specialized in marketing and underwriting insurance for the transportation industry. Today, Baldwin is a diversified holding company with seven different operating entities within its structure.