Like all great partnerships, Lewis & Lois share a slate of distinct but complementary specialties and strengths. Influenced by the duality of Robert Louis Stevenson’s “Dr. Jekyll and Mr. Hyde,” their correspondent skillsets are the secret to how they deftly conquer every advertising and marketing challenge set before their feet. Lewis’ precise and logical ‘left brain’ is adept at analyzing competitive landscapes, crafting a strategic plan of attack and orchestrating the most seamless of executions. In tangent, Lois’ intuitive and conceptual ‘right brain’ cuts right to the heart of a brand’s most essential personality, then elevates it into a host of creative interpretations. Concurrently, both Lewis & Lois have the acumen to recognize that the two of them alone cannot always be all things to all clients. That’s why they surround themselves with a cadre of virtuosos; specialists in their respective disciplines who are called to the front line based on the client’s specific category, needs and tone. By supplementing their own professional assets with a hand-picked assemblage of perfectly tailored talents, Lewis & Lois provide the ultimate in focused, customized output and service. This ‘dynamic’ agency model is what sets Lewis & Lois apart from traditional ‘static’ agencies. Not only does it ensure that you always get the most appropriate attention for your specific needs, but also that you only pay for what you get.