Beef + Lamb New Zealand Inc is responsible for the promotion of beef and lamb within New Zealand and is jointly funded by farmers (Beef + Lamb New Zealand Ltd), New Zealand meat retailers and New Zealand meat processors. Our promotional efforts are consumer-focused to encourage consumption of beef and lamb within healthy and busy lifestyles. These include a range of resources to inspire purchase and cooking including mEAT magazine, www.recipes.co.nz and point-of-sale information on meat cuts and nutrition as well as educational resources to support school teachers and health professionals. We are proud to support a range of New Zealand champions including top New Zealand athletes to highlight the importance of beef and lamb in a healthy diet, as well as showcasing excellence in beef and lamb cuisine via our Excellence Awards restaurant programme. Our ambassador chefs demonstrate innovation and creativity in the foodservice scene. Check them and the restaurant directory out www.nzexcellenceawards.co.nz We manage the domestic red meat industry standard for processors and retailers called the Quality Mark programme, which ensures the highest standards in quality, eating attributes, trimming and food safety. To maintain the standard, regular auditing is undertaken. Watch what we are up to via our other platforms @nzbeeflamb on Facebook and @beeflambnz on Twitter and Instagram.