Mattson is serious about helping others to be prepared so they can realize their goals in the community, workplace, and relationships. We do this by effectively teaching current and newly developed communication principles and assist participants in the discovery process of applying these principles in all relevant situations and relationships. All principles we share are in the spirit of ethical application. Our goal is simple: Improve communities by improving communication skills. Training or Education? We distinguish the difference between Training and Education because it depends on the situation and needs of the individual and/or organization to determine which approach is best. Training is teaching specific steps in completing tasks. Things are done the right way—usually in steps—for consistency, quality, and efficiency. Education is teaching principles and ideas to further develop vision, innovation, understanding, critical thinking, decision making, and persuasion skills with the end result being the practical application of these skills in the right way, at the right time, in the right place.