True. is an Antwerp based strategic & creative consultancy agency, 100% dedicated to food. We develop & cultivate food concepts for hospitality & retail brands, from the first to the last bite. Our mission is to spice up our amazing food scene, creating real life emotions & memories through food experiences. As passionate food lovers, we believe that food, which is one of our most important daily basic needs, deserves sufficient thought. So that when we bring it into the market, it is with a well-thought- out concept that adds value. We want to elevate and create food experiences & concepts that are meaningful and qualitative to each and every customer. The constant search for the perfect combination of labour-, food- and production costs often leads food companies to poor quality and boring or average concepts. We at true. are convinced that a healthy mix of creativity and professionalism helps to seduce the right customers. Our intention is to keep on joining the boardrooms of brands & companies, where we think strategically and work in a creative way to work on affordable but highly experience based end deliverables.