Healthcare NOW Radio is an Internet radio station and companion podcast channel. Comprised of 16 radio shows and 22 podcast shows, hosts are industry thought leaders looking to shed light on some of the most pressing challenges facing healthcare today. The content of the station is B2B and intended for a listening audience of healthcare providers (physician-based and hospital-based) as well as the healthcare and health IT communities at large. Healthcare NOW Radio launched in 2012 and is an Internet radio station and podcast channel operated and produced as part of Answers Media Network. The station streams programming 24/7. The station offers interviews, and commentary from industry leaders in healthcare and health information technology, as well as originally produced programming hosted by industry leaders. General audience breakdown is 31% physician-based; 39% hospital-based; 30% other with all content across channels intended for the healthcare industry (B2B).