What does it mean to be BOLD? Really, I see this as a double entendre, a conflation of the two dictionary meanings of BOLD. Firstly, being bold means taking a risk to forge forward with confidence and courage. Brands must look at the landscape in front of them, make their plan, and then charge ahead and execute that plan. Without hesitation or reticence, to achieve what you set out to achieve. BOLD also means having a strong or vivid appearance. In essence, to stand out from the crowd. And in a world where standing out is increasingly challenging, you’ll need a partner who has been making brands stand out for over twenty years. It’s time to be BOLD. Reach out and let me help you stand out.