At Rezonence we believe in using human engagement to create value. This principle guided the creation of FreeWall, a unique and powerful advertising format that requires users to respond to an interactive ad in return for access to premium content. FreeWall generates enough value to fund journalism sustainably, and gives users access to high-quality content for free. We provide brands and agencies with the best possible environments for their creatives, partnering with the leading UK publishers to deliver brand-safe, highly engaged audiences. Behind Rezonence is our team of passionate, pioneering Rezonites: they know there’s a better way to advertise online and strive every day to make it a reality, even if it means questioning the received wisdom of the industry. If everyone thought the same way, nothing would ever change. That’s the thinking that founded the company, and that continues to drive it forwards.