RM
Robert Mac Innis
Principal Solutions Architect at Aqfer
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Work Experience
Principal Solutions Architect
Aug 2021 - Present · 3 years and 4 months
Consultant/Advisor As A Solutions/Data Engineer/Business Intelligence Architect
2018 - 2021 · 3 years
Chief Technology Officer
2011 - 2017 · 6 years
Company Details
51-200 Employees
Aqfer was founded in 2018 by ad tech stalwarts Dan Jaye and Raymie Stata. The two realized that companies in the Martech/Adtech industry tend to solve the same recognized and foundational challenges over and over again – those that are important but nonetheless table-stakes, important to solve but don’t create enterprise value. For many marketing solution providers, this revolves around the challenges of ingesting, unifying, and activating customer data. Aqfer’s founders used the knowledge they had to create a platform that exploited unique efficiencies that allow Aqfer to process massive amounts of data more efficiently and at a lower cost than other methods available. Companies like Annalect, Acxiom, Clear Channel, New York Post, and Acoustic process trillions of rows of data using Aqfer. One customer said that of all their strategic partners, Aqfer “adds the most value and is the most mission-critical.” Why? We add the most value because we work *with* our clients to develop and launch new marketing data-related products and solutions. We offer companies a lower-risk, lower-cost way to bring things to market by going from do-it-yourself to do-it-together. In short, you buy Aqfer to build your business faster, more affordably, more predictably, and with less risk. Our solutions include: - Robust Data Collection Solutions - first-party solutions to gain durability and restore signal loss. - Lightning-Fast Data Processing Solutions for *massive* marketing data sets - with scalable solutions that don't break the bank. - Enterprise Identity Resolution - private identity graphs to resolve disparate identifiers. We work exclusively with marketing solution providers to help bring these offerings to market for you, with less cost and risk.
Year Founded
2018
Social Media
LinkedinTwitter
Industry
Software Development
HQ Location
1250 Broadway New York, 10001, US
Keywords
Data LakeCDPSaaSMarTechAdTechBig DatMarketing Dat
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