COLUMBUS CIRCLE CORPORATE RELATIONS GLOBAL COVERAGE Columbus Circle Corporate Relations is a New York-based company which provides investor relations and corporate advisory services to ASX listed companies looking to take their message to a global investment audience. The founding principals have a combined experience of more than 50 years covering the financial services sector across three continents.  They have extensive access to a wide variety of institutional, family office and high net worth investors at the most senior levels. BUSINESS FOCUS The company was established to specialize in the life sciences and biotechnology sectors to capitalize on the experience our team brings to this space.  It operates as a boutique representative and advisory source for ASX listed companies looking to reach beyond their local market. THE NEED FOR ENHANCED INTERNATIONAL EXPOSURE In looking at investment in the biotechnology sector in Australia it is apparent that local institutional support is at a comparatively diminished level compared with other international investment centers. There is a demonstrably greater level of informed, educated and specialized focus among mining resources, life science and media investors in the US.  The UK/Europe is showing a rising level of exposure although it still falls short of the US example. The US market leads the way in the level of specialized funds concentrating on areas like mining, energy, biotechnology and digital media.  This is reflected in the number of industry conferences that are held and the participation and attendances they receive. Added to that is the much higher level of US broker and banking support these sectors attract and the extent and sophistication of the resultant formal research coverage.