Go beyond a reservations and property management system. At elina we are on a mission to help the hospitality sector achieve their goals by making growth easier. Established in 2007 to help drive more bookings directly through digital marketing, our team quickly realised that better industry tools were needed. This led to the creation of elina. We still believe that direct bookings, guest engagement and brand should be central to the strategic plans of all hospitality businesses. We have evolved and built our ethos over time. Today we are proud "to enable and inspire hospitality providers through ideas and innovation." We live this every day.