RDP specialise in Cost Effective Multi Channel Consumer Lead Generation such as Insert Marketing... How do RDP Inserts work? Typically postage and list rental represent the bulk of the costs for direct mail. Through RDP, you are able to ‘ride along’ with compatible mail issuers for a fraction of the cost. RDP has a portfolio of trusted brands that accept compatible, third-party advertising in their regular customer mailings, ensuring your promotional message receives maximum exposure. Billing statements and essential mail are personally addressed and contain important information that must be opened and read, thus offering a high level of exposure to third-party advertisers. Key benefits of Inserts Direct access to valuable consumer markets which include the likes of: Australia Post Redirection Service, ANZ, Citibank, GE Money, Vintage Cellars Club Members, Ticketek and NAB. • Personally addressed – an essential mail piece must be opened and read • Measurable and accountable • High Cut Through – limited to maximum 3, category exclusive advertisers.