Robert Bronwasser passionately merges creative skills, common sense and over 25 years’ experience into useful designs with a one-off look. Too much rest is rust for Robert Bronwasser (Vlaardingen, 1968). Even while still studying Industrial Design at the Technical University of Delft, he took on assignments to master the tricks of the trade hands-on. Shortly after graduating with honours in 1992, he started his first own business, laying the foundation for his own label Smool. Today, Robert Bronwasser is an acclaimed designer, collaborating with creative brands and major labels. Rewarded with numerous design prizes, both his commercial and non-commissioned work is on show regularly at international fairs and design exhibitions. His goal remains unaltered: design products that are smart, modest, iconic, logical and enjoyable – to put a daily smile on your face.