Parkwood Entertainment is an entertainment and management company founded by entertainer and entrepreneur, Beyoncé in 2010. With headquarters in New York City the company houses departments in music and video production, management, marketing, digital, creative, philanthropy, publicity and a newly formed record label, Parkwood Music. Under its original name, Parkwood Pictures, in 2008, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company also released the film, Obsessed (2009), with Beyoncé as star and executive producer. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014) and co-produced the ON THE RUN TOUR (2014).