We view ourselves as an extension of the brand, and we understand that we have a duty of care to our brand partners and customers to always retain a level of responsibility and accountability. Our ethos is to always remain flexible and adaptable to the transitional requirements of our suppliers, enabling us to consistently add value to our brand partners. Ultimately, we listen to our suppliers’ needs. We work openly and collaboratively and through continuous investment, we demonstrate great financial strength. Our mission is to become Europe’s largest brand partner by continuing to provide FMCG manufacturers with a solution that is robust and transparent, offering a genuine alternative route to market.