Marketing Derby promotes Derby and Derbyshire in order to support and attract investment. We do this by raising Derby's profile, communicating positive news and working closely with our partners Derby City Council and over 300 private sector businesses who fund our work. We call these businesses our 'Bondholders' We have two key target audiences: 1. The 1.5m people who live and work in the greater Derby area; 2. Investors, end users and the media across the UK and beyond.