The Phluid Project, launched in March 2018 in NYC and online for access worldwide as a gender-free fashion brand. We joined a movement of humans committed to challenging the ethos of traditions past that inhibit freedom and self-expression. Our world is grounded in purpose and humanity through fashion, community, activism and education. The rising voice of today’s youth rejects gender binaries and desires an all-encompassing space, both physically and virtually, that allows us to wear what makes us feel good and express ourselves with freedom and authenticity. We encourage the world to join us and #breakthebinary.