For Goodness Sake takes important bits of life that get swept under the rug and brings them out into the fresh air and sunshine. Our small-and-growing company does research into people’s most intimate and vulnerable experiences, in partnership with Indiana University, Kinsey Institute, Yale University and Willamette University researchers. We publish the findings in peer-reviewed journals (yay, science!) and turn them into radically honest and open online resources. Our flagship product is OMGYES.com. In this ground-breaking, show-and-tell resource, women share the specific ways they’ve discovered greater sexual agency and pleasure. Studies show using the site has profound positive impact on adults young and old, including increased self-knowledge, self-pride, body positivity, optimism, confidence, partner communication and pleasure.