AbsolutelyNew, Inc. is the consumer goods company that partners with independent inventors (and manufacturers and retailers too) to launch innovative products. We love invention. We love that good invention isn’t just cool—it can be fundamentally life-changing. And we love that good invention can come from anyone, anywhere, at any time. It makes for a product democracy. So when we see a napkin sketch or tangle of parts on a table, we see beauty. We see possibility. And we see opportunity to help. Thus our mission is simple: launch the best products from inventors everywhere. We do this in three principal ways: 1. Helping inventors develop and refine their product ideas, which often get to us as rough ideas or patented concepts. 2. Fostering licensing relationships between inventors and third-party manufacturers such as Wilson Sporting Goods and Fellowes, Inc. 3. Selling AbsolutelyNew branded goods, with AbsolutelyNew licensing select inventions from the inventors, producing them, and then selling through leading retailers such as Home Depot and QVC. Our name and focus may be new products, but the company itself isn't new to the world of invention and consumer goods—we've actually been helping independent inventors launch their new products into stores since way back in 2003. Over the years, AbsolutelyNew has evolved and acquired other companies' assets in order to better serve inventors. What's never changed is our steadfast commitment to innovation, one invention and inventor at a time.