The sustainable maternity brand The idea behind BoobDesign was born on a cold, windy day in autumn 1999. Mia Seipel watched her sister nurse her newborn in a park in Stockholm, waist bare to the icy northern wind. From that need our patented nursing wear was created, now a favorite among mothers all over the world. And that was just the beginning. Today we offer a complete wardrobe with smart double functionality for pregnancy and nursing. Made with care for people as well as the environment. Simply put clothes for the future!