Alta Cycling Group is a premier cycling company offering mid-range to upper level bicycles, bicycle parts, and accessories to North America. Some of our brands include Diamondback, Redline, and iZip. Alta is committed to constant innovation, cutting edge technology and providing the best possible experience for our customers. Alta Cycling Group was formed through the acquisition and rebranding of Accell Group North America by private equity firm Regent, L.P. Same great brands, just a new name tag!