Insight Rabbit delivers actionable insights that power brand growth. Uncover brand and category insights, screen concepts, evaluate and optimize advertising, track advertising performance, and measure brand equity. Insight Rabbit Isn’t just another tech startup- we’re powered by MSW Research and backed by 50 years of research experience, normative data and the most trusted, accurate, and independently validated methodologies available… in fact our Customer Commitment Persuasion measure is proven to be more accurate at predicting sales than any other commonly used metric of brand strength and twice as effective as standard purchase interest questions. About Insight Rabbit. Insight Rabbit was launched to give clients access to best in class methodologies in a simple and intuitive interface that enables you to program a survey in a few minutes and get results in 24 hours for a price that can’t be beat and dashboard deliverables that exceed expectations. About MSW Research, Inc. MSW offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. MSW helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment, and forecasting. The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.