Started in 1999, Red Ice, a privately held set-up, rechristened itself in 2008 as Red Ice Productions, Mumbai (India)-based TV Commercials & Full-length Features production company. Gary S & Robby Grewal are the helm. Gary S heads New Media Ventures. Robby captains the TVCs & Features domain. Sandra D'Souza is the Snr Executive Producer. Sameer Kohli handles Strategy & International Projects. Hemang Chheda is TVCs Producer. Siva Iyer is in-house Chief Asst Director. Manas Borkar & Madan Pradhan handle Administration. Kanchan Desai & Amit Chavan lead Accounts.