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Rico Wessels
Director Of Operations at Phat Brand Activation
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Work Experience
Director Of Operations
Feb 2008 - Present · 16 years and 10 months
Company Details
201-500 Employees
We offer brand activation through Living Media™ and Variable Media™ So what is Living Media™? Every person that we have in our books is a media property/brand activator/promoter, we own well over 300 media properties. These media properties can be taught to adapt to the environment that they will be working in. The intelligence levels of these media properties, allow them to alter their communication to be in-line with the consumer. They can be easily rebranded which means that these media properties will always be in-line with the particular brands corporate identity. Another feature of these media properties is that they are mobile units, which allow for constant engagement with the consumer So what exactly is Variable Media™? Variable Media™ is the planning, coordination and simultaneous execution of variable elements which culminate in a single brand experience for the consumer. By simply planning effectively we have managed to develop a system that allows us to create some of the most phatastic point of sale elements and client brand experiences. We combine our unique point of sale items, with flawless executions to ultimately become unforgettable experiences for both our clients and the consumers. Launches, conferences, expo’s or your standard run of the mill events are all considered to be of equal importance to us and our main priority is to keep you, our client, as our number one priority.
Year Founded
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Social Media
Linkedin
Industry
Advertising Services
HQ Location
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Keywords
EventingActivationsAdvertisingOutsourced Marketing SolutionsTalent Managementand Hospitality
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