Established in Hong Kong in 1963, the Stelux Group started business initially as a watch component manufacturer exporting stainless steel watch components overseas. Nearly a decade later in 1972, Stelux was listed on the Hong Kong Stock Exchange (Stock Code: 84). The name "STELUX" has its origins in the words "steel" and "luxury", as in the early 1960's, the stainless steel components manufactured by the Group were considered luxury products. Since then, Stelux has transformed itself, and is now widely recognised as a leading player in the watch and optical retail and wholesale sectors. The brands operated by the Group, including, City Chain, Optical 88 and Seiko are instantly recognisable and well entrenched in the countries and territories where we operate. In 1985, Stelux established City Chain in Hong Kong creating a totally innovative watch retailing culture. Targeting middle-income consumers, City Chain introduced multi-branded and contemporary lifestyle watches with fixed selling prices under a single watch retail store, fundamentally moving watch retailing away from the traditional department store counter. Since then, City Chain has grown from strength to strength, and now commands a regional presence with nearly 400 stores in Hong Kong, Macau, Singapore, Malaysia, Thailand and Mainland China. Our stores carry a myriad of trend setting brands from agency brands to our very own house brands, like our own well-known Solvil et Titus. In 2002, City Chain was named a "Hong Kong Superbrand".