Point-To-Point has provided innovative marketing strategies for clients throughout the U.S. and Canada for over 15 years. Working with companies such as CBS, IHeart Media, Bell Media, Bonneville, Corus, Greater Media, Hubbard, Newcap, Beasley, Saga, and XM Radio, PTP’s customized direct marketing solutions have helped clients maximize the impact of their marketing dollars. Target the right ‘survey-friendly’ households with frequent direct mail. Influence the listener when there are 160 Quarter Hours available with at-work telemarketing. Build loyalty and awareness to your programming and promotional tactics across a variety of social and digital channels. Why Do You Market Your Station? -The primary goal is to grow recognition with compatible listeners by giving them additional reasons to listen. -In doing so you grow INCREASED TUNE-IN within the listening landscape, and set barriers against current and future rivals. -The result is increased share of revenue with ongoing success compared to rivals. The Sales Department Benefits from Ongoing Marketing Programs -Opportunities for your sellers increase with greater positive ratings disparity against main rivals. Marketing increases and upholds that disparity. -In situations where our client is lesser than its main rival, our goal is to narrow the disparity and ultimately preempt the rival. Therefore, tracking essential demographic segments over a long period is an important metric. -Metrics that show the long-term relationship between the two stations is ideal. This is because sellers benefit from what advertisers see as a trend. When sellers can show that their station has a better position within the listening landscape, this ultimately results in “easier” selling and greater revenue.