About Line Design... Mr. Rivera, hailing from Los Angeles came with a storied background that includes creating some of the best and most, well-known Hollywood movie campaigns of recent times, including Jaws, the original Dirty Harry, ET, Superman and The Empire Strikes Back. Mr. Rivera is also known for his corporate identity work and his ability to create an image that makes a powerful impact no matter what the product or service. Known for his minimalist approach to design -- his images become timeless. "Effective design doesn't come with an expiration date." Ed Rivera - Line Design