37˚Celsius is a research based brand consultancy. We offer brand added value to companies by combining customer insights and state-of-the art scientific knowledge into inspiring and actionable brand consulting. We developed a brand image research tool ProBAR that couples qualitative insights (free association) with quantifiable data. This provides you with a Brand SWOT based on the voice of the consumer backed up solid scientific knowhow and tells you how to add value to your brand and prevents depletion. 37˚ Celsius offers brand talents (Msc students) the opportunity to develop their skills. This ensures up-to-date, marketing savvy and challenging approaches to brand challenges of our clients.